BrighHouse Offer Finance Alternatives
A more common thing people are current seeing is that one of the most popular genres of lending is ‘buy now pay later’ finance available in lots of the big stores such as electrical retailer BrightHouse. People making use of low or no interest deals are shopping prudently and making their hard earned money go further by spreading the cost of expensive essentials such as couches and consumer goods over a period of time. With the reduction in peoples spending, it seems that every store is getting in on the act and offering tempting finance deals.
But what if you didn’t have the choice of finance deals? If your credit rating (or lack of), the fact you were on benefits or your age stopped you from applying for these great bargains?
You may turn to a specialist rent-to-own shop, a company that rents all sorts of goods from microwaves to digital radios with pay weekly, monthly or upfront options. A company such as BrightHouse. With more than 170 retailers so far, it’s the biggest such chain in the country.
The trouble is, it’s not a wholly cheap alternative although it is a good deal, this chain offers a very reasonable rate, however it doesn’t include other things like the optional service cover which most customers take out. In the end, you may up paying a bit more than the cash price for the item.
With buy now pay later increasing in popularity now the credit crunch has taken hold, BrightHouse took advantage and, during the spring, ran an eight-week intensive advertising campaign including TV adverts and direct marketing and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the chain thriving and planning on adding 20 stores during 2009.
BrightHouse head of advertising said ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
With such an increase in awareness however, has come an inevitable rise in disgruntled shoppers. The company recently made the papers when it was investigated by BBC radio 1’s Newsbeat programme.
